As a leading national lottery operator in Singapore, sgp pools is committed to building trust with their customers and leveraging innovative technologies to improve customer experience. To do so, they have partnered with Dell Technologies, a relentless enabler of digital transformation. Dell’s technology solutions are designed to help enterprises scale for the future and unlock new business opportunities.
SGP Pools has also increased their customer support capabilities, deploying chatbots that offer instant responses to queries. In addition, they have increased their social media presence to reach a wider audience. This has resulted in an overall increase in engagement levels and brand loyalty. In addition to this, the company has established community engagement programs such as Community with a Heart to demonstrate their dedication to corporate philanthropy. These initiatives could also be a good marketing tool to drive sales, as they resonate with customers who value corporate philanthropy and are likely to purchase their products.
In addition to these measures, sgp pools has also made an effort to keep their customers informed during the COVID-19 crisis. They have set up forums for their staff to share their opinions and comments on new initiatives, which were then incorporated into the company’s ongoing strategy. They have also launched a website dedicated to educating their customers about the risks of gambling and empowering them to make informed decisions. The site also provides information on how to identify problem gambling habits and ways to overcome them.
While the COVID-19 pandemic has forced many businesses to close, sgp pools has managed to remain operational with its vast network of retail outlets and agents. These locations sell Toto, 4D and sports betting games as well as scratchcards and branded merchandise. They have also tapped into the potential of expanding their market by offering online betting and launching their first smartphone application.
During the period of the pandemic, sgp pools has received over S$9 billion in revenue. This represents an increase of over 20% from the previous year. A significant portion of this was returned to winners and the remaining amount was channelled to the Tote Board, which redirected it to charities and other non-profit organisations. The money is then used to support the arts, community development, education, health, charity and sports sectors in Singapore.
The company has always aspired to be a “Company for Good”. To this end, they have leveraged their IT capital and expertise to set up iShine Cloud in 2018, which offers other charities a comprehensive suite of IT solutions through a secure, cloud-based IT platform. This allows them to save costs and focus on their fundraising efforts. Additionally, they have also partnered with community organisations and companies to provide them with IT infrastructure. iShine Cloud has become a popular choice for many charities, especially those that are working hard to raise funds for charitable causes. This is because it allows them to reach out to a larger audience and provide them with the tools they need to succeed.
