Singapore Pools CEO Yeo Chee Yeo Talks Digital Transformation

singapore pools

SG Pools is an online betting website that allows bettors to wager on sports, lottery and horse races. It offers a variety of payment methods and provides customer support. The site is available in several languages and has a secure encryption system. Moreover, it is easy to use and supports mobile devices. In addition, the website is regulated by the Singapore government.

The company was founded in 1968 to provide safe and trusted betting as a countermeasure against illegal gambling. Its product portfolio includes the lotto game Toto, pre-printed lottery games The Singapore Sweep and number game 4D as well as football and motor racing sports betting. The not-for-profit organization is committed to being a world-class responsible gaming operator. Its profits are channeled back to Tote Board, a statutory body under the Ministry of Finance, and used for social services, community development, sports, arts and education.

During the COVID-19 pandemic, Yeo led an extensive digital transformation strategy that has transformed Singapore Pools from a legacy organisation to an agile and digitally empowered business. This has resulted in improved service to customers, reduced risk and the ability to unlock additional capacity when required. The project also involved changing the company culture to help employees be resilient in the face of adversity.

Yeo says the COVID-19 crisis highlighted the need for Singapore Pools to be more flexible and responsive in meeting the needs of its customers. The move to a cloud-based IT platform has helped reduce costs, increase agility and improve governance and efficiency. In addition, the solution can be easily scaled up during periods of peak demand.

In the future, Yeo plans to introduce new products and services that are relevant to current and prospective customers. He will also focus on building a strong team to drive continuous innovation and growth for the company. He will continue to invest in talent and encourage staff to develop their potential by providing career pathways for them. In addition, he will ensure that the company’s technology systems and infrastructure are ready for the future.

SG pools has a range of different betting options for bettors, including a live streaming option. The sportsbook covers the most popular markets, such as soccer and motor racing, and has a mobile app that is compatible with iOS and Android gizmos. Moreover, the company offers customer support through email and telephone.